Reflective motivation - the reflective process involved in making plans -and automatic motivation -the automatic processes such as impulses and inhibition - are the two main components. Motivation Recall that motivation in the context of COM-B refers to the internal processes that influence decision making and behavior.For example, to improve the opportunity to begin performing a behavior like regular exercise, free training classes may help. Physical opportunity, opportunities provided by the environment, and social opportunity are all valid components. Opportunity Recall that opportunity in the context of COM-B refers to external factors that make execution of a behavior possible.For example, to make an individual feel capable of performing a behavior or achieving an outcome, implementing a training session to help support learning of that behavior may boost feelings of capability. This capability comprises mental state, knowledge and skills, and physical strength. Capability Recall that capability in the context of COM-B refers to whether we have the knowledge, skills and abilities to engage in a behavior.9 The COM-B is also often used in conjunction with the behavior change wheel, which identifies categories of intervention.
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This model is effective because it identifies what component of behavior needs to be changed in order for an intervention to be successful. The COM-B model of behavior change proposes that to engage in a behaviour (B) at any given moment, a person must be physically and psychologically able (C) and have the opportunity (O) to exhibit the behavior, as well as the want or need to demonstrate the behaviour at that moment (M). Understanding factors that influence behavior are the key to behavior change.